Skip to content
Build Cool Sh*t

i am chris miller.

Entrepreneur, investor, and builder of cool sh*t.

I’ve taken brands from zero to $50M+ and now I’m sharing the exact systems, playbooks, and mindset that make it possible for you to do the same.*

One idea can turn the grind into greatness.

Every Friday we send failures, wins and tools we are using. Also get my full Founders Play Book for Free.  

FormCRM

HOW TO FAIL AT EVERYTHING AND STILL BUILD COOL SH*T.

I’ve made millions. I’ve lost millions. I’ve built brands that blew up — and brands that fell apart. That’s the real part of building. It’s messy. It’s painful. It’s honest. And it’s also the only way forward.

Every week, I write down what I’m building, breaking, fixing, and figuring out — the real lessons behind the progress.

No hacks. No guru talk. Just honest notes from the journey.

Get “This Week I Learned” every Friday.

Brands we've built

"Working with Chris’s systems completely changed the trajectory of our business. In just 6 months we doubled revenue and scaled without chaos."
— Sarah J., Founder & CEO
“I was stuck in growth limbo until I implemented his playbooks. Now our team is aligned, execution is smooth, and wins are stacking.”
— Marcus L., Founder & CEO

IF YOU’RE BUILDING,

I GET WHERE YOU’RE AT

I’ve lived every one of these struggles — and if you’re building right now, I know you probably have too:

check

Every day feels like a grind of endless to-dos with no clear path forward.

check

You’re working harder than ever, but still wondering if it’s actually moving the needle.

check

The wins feel temporary. The losses hit harder than they should.

check

You’ve got tools (AI, socials, marketing) — but no system actually tying them together.

check

Growth feels scattered, reactive, fragile — one mistake away from breaking.

check

Some days, it feels like your business is running you, instead of you running it.

I know that place. I’ve been there. That’s why I built systems that turn the chaos into something you can actually scale. 

Get This Week I Learned

retailers we've placed product in

FOUNDER PLAYBOOK

Built. Lost. Built again.
Success isn’t luck—it’s endurance.
This is the playbook that kept me in the fight.

Build With Me—Live.

Twice a week, I go live to pull back the curtain on what I’m building—raw, unedited, in real time. This isn’t polished, it’s not scripted. It’s me and my team building cool sht, figuring out what works, and sharing the wins and the messes along the way.*

Because building isn’t theory—it’s doing. And I want you to see it happen as it happens.

Download The Founder Playbook

Recent episodes

Scale or Fail

Build Cool Sh*t, Live

From Zero to Millions

Live Playbook

Behind the Numbers