i am chris miller.

Entrepreneur, investor, and builder of cool sh*t.

I’ve taken brands from zero to $50M+ and now I’m sharing the exact systems, playbooks, and mindset that make it possible for you to do the same.*

How to Fail at Everything and Still **Build Cool Sh*t.**

I’ve made millions. I’ve lost millions. I’ve launched brands that blew up—and projects that fell flat. That’s the reality of building. It’s messy. It’s painful. But it’s also the only way forward.

What matters is that you keep building. That’s why I created the Builder’s Club—so you don’t have to do it alone. We share the wins, the losses, and the systems that keep us moving forward.

brands we've built

fit soda

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accelerated weath

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Vidme

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"Working with Chris’s systems completely changed the trajectory of our business. In just 6 months we doubled revenue and scaled without chaos."

— Sarah J., Founder & CEO

“I was stuck in growth limbo until I implemented his playbooks. Now our team is aligned, execution is smooth, and wins are stacking.”

— Marcus L., Founder & CEO

$50M Valuation – Beverage Brand

1M+/Month – Retail Sales

Millions of Views – YouTube Channels

Tech Platforms – Millions of Users

Built Financial + Marketing Firms From Scratch

Pain points

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Every day feels like a grind of endless to-dos with no clear path forward.

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You’re working more than ever but wondering if it’s actually moving the needle.

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The wins feel temporary, the losses hit hard.

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You’ve got tools (AI, socials, marketing), but no system tying them together.

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Growth feels scattered, reactive, fragile — one mistake away from breaking.

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Your business is running you, instead of you running it.

I’ve Won Big. I’ve Lost Big. And I’m Still Building.

I’ve built companies worth tens of millions—and I’ve lost millions too. I’ve made huge mistakes, and I’m willing to admit it. Because building isn’t clean, and it’s never perfect. But here’s the thing: those tough lessons are exactly what I’m handing you now.

And more than that, I don’t want you to feel alone in the process. That’s why we’re building a club of entrepreneurs and builders—a place to share wins, losses, and the playbooks that actually work.

The Founder Playbook

I’m not Tim Ferriss, and I’m not trying to be. I’m just a builder who’s made millions, lost millions, and learned the hard way. Out of that came simple systems—things anyone can follow—that keep you from drowning in the same chaos I went through.

Build With Me—Live.

Twice a week, I go live to pull back the curtain on what I’m building—raw, unedited, in real time. This isn’t polished, it’s not scripted. It’s me and my team building cool sht, figuring out what works, and sharing the wins and the messes along the way.*

Because building isn’t theory—it’s doing. And I want you to see it happen as it happens.